LZY

Experimental directions

Four installation surfaces for LZY Ad Factory

Mirko is a guided local factory that turns a product brief into UGC hooks, scripts, AI prompts, QA, and ad files. Each direction reframes the install page as a different product surface, not a different way to install the same thing.

The directions

  1. 01 Open workbench Default light · product-led A guided local workbench that turns a product into a stack of AI UGC ad files.
  2. 02 Factory blueprint Default light · systemic An engineering drawing of the factory: every stage has a place and a job.
  3. 03 Field guide Default light · manual-style A working manual for creators who need a repeatable ad-making field kit.
  4. 04 Ad factory dispatch Dark theme · one dominant action A dark, single-action dispatch system for operators sending ad work end-to-end.

What the install page is actually trying to be

A non-technical creator arrives with a product and a rough idea. They want a repeatable way to turn that into AI UGC ads without learning a new tool stack. The page needs to commit to a single product metaphor: the install command is a doorway, not the product.

  • Open workbench: frame it as a maker tool you set up at your desk.
  • Factory blueprint: frame it as a system map that lays out the work.
  • Field guide: frame it as a manual you follow on a real run.
  • Ad factory dispatch: frame it as a one-action send-and-receive flow.